NEXT STEP

A track of events for Design Week Portland created by a group of design and nonprofit creatives working to bridge the gap between agencies and not-for-profits.

Research: 

Next step, originally Design 4 Good, wanted to be renamed. I came up with the name Next Step (nx step) because it summed up what the events were for. It's the next step for a company to take and grow. As I continue to do my research I broke the audience into two sections and the common goal they both shared, to stand out.

Research: 

Next step, originally Design 4 Good, wanted to be renamed. I came up with the name Next Step (nx step) because it summed up what the events were for. It's the next step for a company to take and grow. As I continue to do my research I broke the audience into two sections and the common goal they both shared, to stand out.

Research: 

Next step, originally Design 4 Good, wanted to be renamed. I came up with the name Next Step (nx step) because it summed up what the events were for. It's the next step for a company to take and grow. As I continue to do my research I broke the audience into two sections and the common goal they both shared, to stand out.

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The Logo:

The primary logo for Next Step is the green square, however since their are 3 different events that work differently I created 3 different color variations to represent each event. The logo fits perfectly on shirts, buisness cards and other large items, however for smaller items, like pencils, it needed a smaller format. So the secondary logo helps with smaller areas of advertising but still keeps the same professional look.

The Logo:

The primary logo for Next Step is the green square, however since their are 3 different events that work differently I created 3 different color variations to represent each event. The logo fits perfectly on shirts, buisness cards and other large items, however for smaller items, like pencils, it needed a smaller format. So the secondary logo helps with smaller areas of advertising but still keeps the same professional look.

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